Ok… I have another big company advertising/branding campaign that makes me wonder what they hell they are thinking (along with UPS “Brown” and Burger King’s “Angus Diet”).

FX has video highlights on their website. I went to look at ‘Rescue Me’ w/ Dennis Leary (because i’m told its awesome), and they’ve branded all their embedded WM player pages with a “Video Sneak Peex” graphic. But the X in ‘Peex’ is a different color, so it looks like “Video Sneak Pee.”

Come on people. Get a focus group.