via Steve’s linklog

“Earlier this month, Vancouver agency Rethink rethought bus shelter stunts and came up with something that made a big media splash in Canada. On behalf of a 3M security glass product called Scotchshield — a film applied to glass with a squeegee, making the surface effectively bulletproof — Rethink filled a Scotchshield-equipped case in front of its office with $3 million in play money topped by $500 in real money and invited people to break it and get at what they thought was a ton of cash.” More…