A certain boy mentioned the other day that he hates these ads. I won’t mention his name because the reason he hates these ads is because even though they are for a hair care line, the ‘dot’ above the women’s heads is so similar to the ‘dot’ in Kotex ads, he thought that’s what this ad was for. Maybe the different color was for different kinds of pads or something. I thought this might be embarrassing for said boy as he’s not really the target audience for feminine products. BUT, way to go Kotex on brand recognition on the dot… er.. period.